9th Consumer–Brand Relationship (CBR) Conference

The International Consumer Brand Relationship Conference is the world’s leading networking & educational event in the field of marketing. Since the first conference in 2010, it brings together researchers and practitioners with an interest in the relationships consumers have with brands. It brings together research on brand attachment, brand love, brand passion, engagement, loyalty, advocacy, brand hate, as well as consumer–brand interactions in digital, social media, and AI-mediated environments, brand communities, inclusivity, sustainability, luxury, and heritage branding.

The conference welcomes multiple submission formats, including full papers, works-in-progress, case studies, videography submissions, and pedagogical or methodological innovations in marketing.

The 9th International Consumer Brand Relationship Conference will take place at EM Normandie Business School, Paris Campus, from 1st to 3rd June 2027.

Visit the website of the conference for more details

The organising committee is composed of: 

• Salim Azar, CY Cergy Paris Université, IUT de Cergy-Pontoise
• Oula Bayarassou , EM Normandie Business School
• Marc Fetscherin, Rollins College
• Socrat Ghadban, Y Schools