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SUMMARY:9th Consumer–Brand Relationship (CBR) Conference
DESCRIPTION:The International Consumer Brand Relationship Conference is the world’s leading networking & educational event in the field of marketing. Since the first conference in 2010\, it brings together researchers and practitioners with an interest in the relationships consumers have with brands. It brings together research on brand attachment\, brand love\, brand passion\, engagement\, loyalty\, advocacy\, brand hate\, as well as consumer–brand interactions in digital\, social media\, and AI-mediated environments\, brand communities\, inclusivity\, sustainability\, luxury\, and heritage branding. \nThe conference welcomes multiple submission formats\, including full papers\, works-in-progress\, case studies\, videography submissions\, and pedagogical or methodological innovations in marketing. \nThe 9th International Consumer Brand Relationship Conference will take place at EM Normandie Business School\, Paris Campus\, from 1st to 3rd June 2027. \nVisit the website of the conference for more details \nThe organising committee is composed of:  \n\nSalim Azar\, CY Cergy Paris Université\, IUT de Cergy-Pontoise\nOula Bayarassou \, EM Normandie Business School\nMarc Fetscherin\, Rollins College\nSocrat Ghadban\, Y Schools
URL:https://thema-cergy.eu/event/9th-consumer-brand-relationship-cbr-conference/
LOCATION:EM Normandie Business School
CATEGORIES:Conference
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